At the Polaroid Eyewear pop-up in the Social Arena, presented by Optika Anda, visitors can explore the limited-edition ATP collection alongside the brand's wider product range, take a photo in the photo booth, enjoy a game of table tennis and put their reactions to the test in the Reaction Time Challenge. The challenge has become one of the most popular attractions throughout the day, drawing visitors of all ages. The top performers are rewarded with a 30% discount on the collection.

Through its partnership with the ATP Tour, Polaroid Eyewear continues to strengthen its presence at selected tournaments around the world, including Umag. The brand's global ambassador for 2026 and 2027 is Italian tennis player Flavio Cobolli, who is also competing at this year's tournament. Polaroid describes Cobolli as one of the most promising representatives of the new generation of Italian tennis, highlighting his athleticism, determination and dynamic style of play, as well as the personality that makes him a natural fit for the brand.

For decades, Polaroid has been recognized for its polarized lenses that reduce glare and enhance visual comfort. Through its partnership with the ATP Tour, the brand further reinforces its connection with outdoor sports, where visual comfort, protection and style play an important role.