Cobolli, Polaroid ambassador and the face of the tournament’s official eyewear, delighted fans at a Social Arena meet & greet

He spent the morning on a jet ski and midday with the fans. Flavio Cobolli briefly stepped away from tournament action to visit the Polaroid Eyewear activation zone in the Social Arena. As one of the ATP Tour's official partners, Polaroid Eyewear is also the official eyewear partner of the Plava Laguna Croatia Open Umag.

The Italian, who arrived in Umag this year as the tournament's top seed, also became a global ambassador for Polaroid Eyewear this season. The brand says his energy, authenticity and modern approach to sport perfectly reflect the values it aims to share with a new generation of tennis fans and active lifestyle enthusiasts.

Cobolli's appearance attracted a large crowd, with the activation zone quickly filling up as fans patiently waited for photos and autographs. The Italian was equally happy to be back in Umag.

"It's always a pleasure to return to Umag. This time I came with my family, my girlfriend and my friends, so I'm really looking forward to spending a few days here together," said Cobolli.

Throughout the season, Polaroid Eyewear hosts fan activations at selected ATP Tour events, including the Plava Laguna Croatia Open Umag. Visitors have the opportunity to try on the latest sunglasses, learn more about the brand's polarized lens technology and take part in a range of interactive experiences.

Particular attention is drawn to the ATP Special Edition collection, developed in collaboration with the ATP Tour. The collection features a range of limited-edition sunglasses, including the model worn by Flavio Cobolli.

Through its partnership with the ATP Tour and its collaboration with Flavio Cobolli, Polaroid Eyewear continues to strengthen its presence in professional tennis, bringing together sport, technology and design at tournaments that attract fans from around the world.