Over the years, Umag has become one of the most recognizable tennis venues on the ATP World Tour, and the tournament in Umag has had the privilege of seeing some of the biggest tennis players in the history of the sport grow up on its courts. Consequently, the list of Umag champions includes former no. 1 players, multiple Grand Slam champions, Masters tournaments’ titleholders, and Davis Cup winners.
For years, the tournament has also supported many homegrown tennis players. Unlike many other events around the world that are in the same category as Umag, so far, Plava Laguna Croatia Open has handed its invites to Croatian players in 80 percent of all cases. Thus, over the years, these invites have enabled players such as Ivan Ljubičić, Željko Krajan, and Borna Ćorić to achieve their first big successes.
Alongside top-quality tennis, the tournament devotes special attention to off-court entertainment as well. Many new surprises are prepared each year to thrill all guests of the tournament.
As every year, Umag Music Nights, the event’s music program, features a number of musicians, whose performances over the ten-day period will suit all musical tastes. The tournament’s many visitors are able to enjoy more than 100 hours of great performances by the world-famous DJs.
Besides the splendid nightlife, visitors can experience the Istria Gourmet Festival and have a chance to sample culinary delights and taste Istria's award-winning local wines.
For our youngest visitors (5-14 years), we have prepared a special program Kids week by Babolat, you will have fun with tennis education and guest ATP tennis players, every morning Monday to Friday (the program is organized by VAT d.o.o., exclusive agent and dealer of Babolat program for Croatia).
Large sponsorship family for successful tournament
As of 2017, Plava Laguna is the tournament's general sponsor.
The company boasts a years-long tradition in tourism and has gained recognition for supporting many events in all the destinations where it operates, especially if they are related to sports and athletes.
Plava Laguna has recognized the tournament as an example of first-class organization and management, and as an important social event that offers both Umag and Croatia a compelling promotion worldwide.
A full list of tournament sponsors for the 2022 year will be published later on.
Goran Ivanišević as tennis ambassador
Goran Ivanišević is one of the most famous Croatian sports brands. He is connected to the tournament in Umag in many different ways, but their most important connection is – friendship.
Even though he had just one opportunity to play in Umag during his professional career, his final against his namesake Prpić started everything for him at Stella Maris. After 1990 final, his career skyrocketed, and that year he ranked among the world's top 10 players for the first time. Today, years later, Goran is one of the people spreading Umag's feel-good vibrations throughout the tennis world. The performances at his favored exhibitions, his relationship with legends like Andre Agassi, and his warmth and efforts promote the tournament in the best way possible.
More about the long term partnership between Goran & tournament can be found here.
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