Social Arena – Expo Zone at Plava Laguna Croatia Open 2025
This summer, the 35th edition of the prestigious tournament in Umag brings more than just world-class tennis – it offers a unique experience beyond the court!
Visit the Social Arena, a vibrant zone located in the very heart of the tournament complex. Here you’ll find a wide array of brands offering exclusive promotions, tastings, interactive content, and lifestyle experiences – all celebrating the energy and passion of this special anniversary edition.
The 35th edition of the renowned Umag tournament goes beyond top-tier tennis – experience the synergy of sport, technology, design, and taste at the Social Arena, an exclusive zone where innovation meets entertainment in a one-of-a-kind setting. Located in the center of the tournament grounds, the Social Arena brings together leading brands from the worlds of sport, gastronomy, fashion, and technology – with promotions, tastings, activations, and interactive content for a truly unforgettable time off the court!
Exhibitors in the Social Arena:
Samsung, Decathlon, Plava Laguna Sport, Technogym, Radio Istra, Subaru, Franck, Podravka, Ofenziva Corner, Haier, Head, Asics, SP by Sanja Pendeš, Babolat, Roxanich.
Official Sunglasses Collection
A special highlight this year comes from fashion brand SP glasses by Sanja Pendeš, presenting three exclusive sunglasses models made in Croatia created in celebration of the tournament's 35th anniversary.
The official collection is available at two sales points – at the Social Arena booth and in the ATP Shop / Ticket Shop.
Sanja Pendeš – renowned stylist and founder of the SP glasses brand – is known for her signature blend of elegance and modern design. Each model in the current collection is carefully designed and crafted using high-quality materials, with a focus on comfort and visual identity.
Sunglasses from the SP collection are the perfect souvenir and fashion statement, a lasting reminder of the unique atmosphere of the Umag tournament.
🎉 Social Arena is not just a zone – it’s an all-day experience!
See you in Umag – where tennis meets style, flavor, and inspiration.