American Tennis Channel which is the most influential medium specialized in tennis, broadcast a special TV production dedicated to Istria and the oldest Croatian ATP Tournament Croatia Open Umag. The production was shot last summer, during the jubilee 25th edition of Umag tournament.

Tennis Channel is the only all-day specialized cable and satellite TV channel dedicated exclusively to tennis, related sports and activities. It is available to more than 50 million American households and globally via official web site www.tennischannel.com. The special TV production on Istria and Umag tournament was broadcast as the first part in the second season of Tour Guide show.

'Umag hosted 130 foreign reporters during the ATP tournament. I consider the hosting of Tennis Channel to be extremely important and our great success being the fact that the broadcast of Istria was shown as a part of 'Tour Guide' show, which covers more than tennis', said director of the Executive Committee Arlen Brozić.

Director of Umag Tourist Board, Sanda Bravar, emphasized: 'This show has brought us another strong confirmation of international recognition of Umag as a tennis centre and Istria as a tourist destination. Umag tournament is an example of a successful event and a strong lever for international promotion of Umag and Croatian tourism.'

Last summer on 25th Croatia Open Umag Tennis Channel team was led by producer Evan deRouin and his associate John Zinni, who pointed out that Istria surpassed all their expectations.

'We discovered a region where the valley of truffles meets with the crystal clear Adriatic Sea on picturesque rocky shores. It's the place where neighbourly cultures and cuisines merged and thus formed even richer Croatian heritage and history. And that history now includes a quarter of century of top world tennis quality. Istria is indeed a jewel hidden deep in the chest of South-east Europe' Zinni wrote in the Daily News, official newspapers of Umag tournament.








Tennis Channel was founded in 2003 by famous American sport entrepreneur Steve Bellamy and among co-owners are also tennis giants Pete Sampras and Andre Agassi. The channel has all rights on broadcasts of all major tennis tournaments for American market, and almost every cable operators within USA have it in their programme packages. Along with their direct broadcasts of tennis tournaments, Tennis Channel brings a variety of interviews, analysis and special shows.

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