"Umag is always in the game" is the main slogan of this year's major national outdoor campaign, which announces the prestigious 22. "ATP Studena Croatia Open" tennis tournament, that will unfold from 21. until 31. of July 2011. Jumbo posters have been placed on key points all around Croatia during February.

This sports competition is one of the most interesting professional male tournaments across Europe in the International Series by the ATP organization, that has awarded Umag with "Excellence" award several times.

During the second phase of this campaign in June, the Jumbo posters will be replaced by new ones that will introduce the main players who will compete for the title of the best in this year's tournament.