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10 DAYS OF INTENSE EVENTS

Tennis in Umag

- The tournament in Umag won 6 times ATP Award of Excellence (1998,2000,2001,2004,2005,2011), and in 2014 the ATP Hertiage Award as one of the rare tennis tournaments with tradion longer than 25 years. In 2012, the tournament received The Best Fan Experience award from the ATP.
- In 2018 there were 54 tennis matches played with total over 90h of tennis. The competitive part of the tournament starts with qualifiing matches, trough daily afternoon and evening matches all to the final. Since 2014, the exhibition matches with interesting partecipants are part of the tournament additional programm
- The tournament will be held from 12 to 21 July in 2019., the ticket sale for the tournament edition in 2019 will start soon.

Party nights

- free entrance to 100h of music programm during 10 tournament days
- Tournament opening concerts and performances by many established regional stars (Severina, Nina Badrić, Oliver, Psihomodo pop, TBF, Željko Joksimović, Halid Bešlić etc) various genres (Monserrat Caballe and Toni Cetinski Opera performance, Boško Petrović Jazz is back! Festival etc.)
- International DJs performed: Timmy Trumpet, Freemasons, Patric la Funk, Estelle, Eddie Thoneick, Gabrielle, Thomas Gold, Bob Sinclaire, Tony Junior, Redfoo, R3hab, The Avener etc.

Visitors

- 100.000 visitors (Croatia, Slovenia, Italy, Austria, Germany, Russia, Czech Republic & Hungary)
- Daily min. 5.000 tennis followers on site
- Consumed over 30.000 glasses of Istrian wine, and over 4.000 portions of Istrian pasta Fuži with truffles

ATP Zone

- In the ATP zone, on over 30.000 m2, you can go to the beach, buy souveniers, refresh in bars, enjoy rich wine offer in Taste istria zone with Istrian specialties in the restaurants, and await for the evening concerts & Dj in Dance arena.
- Along the beach, within walking distance from the ATP zone, option of diverse accommodation of all categories (appartments, hotels & campings).

Wine & gourmet on site

- The Istria Gourmet festival offers dishes from Istrian restaurants from Gault Millan guide or with Michelin`s raccommandation
- Taste istria zone on 30 tastings points offers selected products that present the Istrian culinary tradition, in addition you can taste famous Istrian wines with over 40 awards from Decanter and International Wine challenge in 2018
- The participants of wine tasting event Hidden charms of Istrian wines selects the ATP wine each year: 2012- Coronica (Gran teran); 2013- Veralda (Rose); 2014- Cattunar (Malvasia); 2015-Kabola (Teran); 2016-Tomaz (Barbarossa); 2017- Franković (Malvasia); 2018-Tomaz (Sesto senso).

PLAYERS OF UMAG TOURNAMENT

Winners

-1990 Prpić G., 1991 Poliakov D., 1992/1993/1995 Muster T., 1994 Berasategui A., 1996 Moya C., 1997 Mantilla F., 1998 Ulihrach B., 1999 Norman M.;

- 2000 Rios M., 2001/2002/2003/2007 Moya C.; 2004 Canas G., 2005 Coria G., 2006 Wawrinka S., 2008 Verdasco F., 2009 Davidenko N.;

- 2010 Ferrero J.C., 2011 Dolgopolov A., 2012 Čilić M., 2013 Robredo T., 2014 Cuevas P., 2015 Thiem D., 2016 Fognini F., 2017 Rublev A., 2018 Cecchinato M.

Grand Slam winners & finalists

- Bruguera S., Coria G. Costa A., Čilić M., Del Potro J.M., Đoković N., Ferrero J.C., Ivanišević G., Kuerten G., Muster T., Moya C., Nadal R., Norman M., Rios M. , Wawrinka S.

World No.1

- Đoković N., Ferrero J.C., Kuerten G., Moya C., Muster T., Nadal R., Rios M.

Olympic medalists

- Arrese J., Del Potro J.M., Đoković N., Gonzalez F., Ivanišević G., Massu N., Nadal R., Prpić G.

Davis Cup winners

- Davydenko N., Del Potro J.M., Đoković N., Ferrer D., Ferrero J.C., Ivanišević G., Karlović I., Lopez F., Ljubičić I., Mayer L., Moya C., Nadal R., Norman M., Robredo T., Steeb C.U., Troicki V., Tipsarevic J., Verdasco F., Wawrinka S., Youzhnyi M.

Next Gen ATP finalists

- B. Čorić, A. Rublev

Croatian players in Umag

(qualification players and dobles players 1990-2000 have not been listed):

- Androić T., Belić L., Beros I., Buljević D., Cerović I., Ćorić B., Čilić M., Delić M., Dodig I., Draganja M., Draganja T., Hiršzon S., Ivanišević G., Karanušić R., Karlović I., Krajan Ž., Ljubičić I., Marcan D., Mektić N., Orešar B., Orešić G., Pavić A., Pavić M., Prpić G., Prpić T., Puc B., Radić M., Raguž R., Rasberger E., Sabanov M., Sabanov I., Serdarušić N., Šančić A., Škugor F., Topić J., Tuksar S., Vajda I., Veić A., Zovko L.

MEDIA POWER

TV Broadcast

- 30h national TV broadcast tennis matches
- 100 countries on 16 TV networks aired matches from Umag, with 110 mil. potential viewers
- 5 touristic markets follow the matches (Austria, Germany, Italy, Russia, Slovenia, Holland)

Promotion

- 2,2 mil.kn total advertising value in 2 months of continued promotion
- 3 outdoor campaign on +200 positions in Croatia and Slovenia
- 500 aired radio ads (Croatia & Slovenia)

Photo & video production

- Photo & video materials as daily highlights sent over trough PR chanells to national and foreign media
- Daily tournament highlights on: international matches broadcast, Sky Tg 24 (Italy; 4,7 mil.viewers), TV Kopar (Slovenia, 60 thous.viewers)
- ATP Uncover TV crew produced special report about Umag for the reproduction on ATP channels

Media

- 370+ accredited media in Umag
- Accredited all Croatian important media and web portals
- Foreign media in Umag: New York Times, HBO media, Sky Italia, RTV Kopar, ATP Uncovered etc...

PR

- 1.600 reports in both Croatian and international media
- 2018 Tournament presented trough 6 PR events in region (Croatia, Italy, Slovenia)

#atpumag

- Constant active communication trough social media chanells with over 2.500 posts during the tournament
- over 45.000 fans & followers on tournament SM in 2018 (+20% yearly growth)
- 2018 #atpumag in +50 player`s & celebrity`s posts (+119.000 impresions)

- FB / INSTAGRAM / TWITTER / YOU TUBE

Digital trends

- Facebook Live
- Instagram stories
- Instagram wall
- Photo booth
- Video Samsung 360*

News

05/09/2018

30th edition of the tournament will be held from 12 to 21 July 2019

22/07/2018

Dance rhythms by Zucchero Celebration close another excellent edition of the ATP tournament

22/07/2018

Italy’s Marco Cecchinato wins in Umag, organizers announce an even bigger show for the tournament’s 30th anniversary

22/07/2018

Head of state presents Tomaz Winery with ATP of the Year Award

21/07/2018

Happy fans dance to Mike Candys’ hits in the rain

21/07/2018

Dutch team wins 29th edition of Plava Laguna Croatia Open

21/07/2018

Roland Garros semifinalist defeats namesake Trungelitti in the semifinal of Plava Laguna Croatia Open

21/07/2018

Argentinian tennis player advances to the final on his debut appearance at Plava Laguna Croatia Open

30th edition of the tournament will be held from 12 to 21 July 2019

Dance rhythms by Zucchero Celebration close another excellent edition of the ATP tournament

Italy’s Marco Cecchinato wins in Umag, organizers announce an even bigger show for the tournament’s 30th anniversary

Head of state presents Tomaz Winery with ATP of the Year Award

Happy fans dance to Mike Candys’ hits in the rain

Dutch team wins 29th edition of Plava Laguna Croatia Open

Roland Garros semifinalist defeats namesake Trungelitti in the semifinal of Plava Laguna Croatia Open

Argentinian tennis player advances to the final on his debut appearance at Plava Laguna Croatia Open

Our story

Large sponsorship family for sucessful tournament

As of 2017, Plava Laguna is the tournament's general sponsor.

The company boasts years-long tradition in tourism and has gained recognition for supporting many events in all the destinations where it operates, especially if they are related to sports and athletes.

Plava Laguna has recognized the tournament as an example of first-class organization and management, and as an important social event that offers both Umag and Croatia a compelling promotion worldwide.

Final tournament 2018 sponsor`s list can be found here.

Tournament in the 29th edition continues Umag tennis history

Over the years, Umag has become one of the most recognizable tennis venues on the ATP World Tour, and the tournament in Umag has had the privilege of seeing some of the biggest tennis players in the history of the sport grow up on its courts. Consequently, the list of Umag champions includes former no. 1 players, multiple Grand Slam champions, Masters tournaments’ title holders and Davis Cup winners.

For years, the tournament has also supported many homegrown tennis players. Unlike many other events around the world that are in the same category as Umag, so far, Plava Laguna Croatia Open has handed its invites to Croatian players in 80 percent of all cases. Thus, over the years, these invites have enabled players such as Ivan Ljubičić, Željko Krajan and Borna Ćorić to achieve their first big successes.

More about tournament history can be found here.

Unforgettable 10 days in Umag

Alongside top-quality tennis, the tournament devotes special attention to off-court entertainment as well. Many new surprises are prepared each year to thrill all guests of the tournament.

As every year, Party Nights, the event’s music program, features a number of musicians, whose performances over the ten-day period will suit all musical tastes. The tournament’s many visitors sare able to enjoy more than 100 hours of great music – from performances by the biggest Croatian stars (Petar Grašo, Prljavo kazalište, Jelena Rozga & Željko Samardžić) to concerts by world-famous DJs (Timmy Trumpet, Quintino, Michael Feiner itd).

Beside the splendid night life, the visitors can experience the Istria Gourmet Festival; the festival that introduces visitors to Istria's best gourmet offers. From the Istria Gourmet Restaurants to the Taste Istria zone and the Hidden Charms of Istrian Wines tastings, tournament visitors have a chance to sample culinary delights and savor award-winning local wines.

Tournament daily program can be found here.

Tennis legends on exhibition matches

The era of Umag’s exhibition matches began at the 25^th edition of the tournament in 2014 when these exhibitions have become a tournament staple, giving it an added value and irresistible charm. Each year, these exhibition matches attract the legends of the world of tennis and sports in general. Even world-famous musicians have showed off their tennis skills at some of these exhibitions.

In 2018, the leading roles have been given to great friends of the tournament and tennis stars, Goran Ivanišević and Mansour Bahrami.

Tickets and more information about exhibition matches 2019 will be available soon.

Goran Ivanišević as tennis ambassador

Goran Ivanišević is one of the most famous Croatian sports brands. He is connected to the tournament in Umag in many different ways, but their most important connection is – friendship.

Even though he had just one opportunity to play in Umag during his professional career, his final against his namesake Prpić started everything for him at Stella Maris. After the 1990 final, his career skyrocketed, and that year he ranked among the world's top 10 players for the first time. Today, years later, Goran is one of the people spreading Umag's feel good vibrations throughout the tennis world. The performances at his favored exhibitions, his relationship with legends like Andre Agassi, and his warmth and efforts promote the tournament in the best way possible.

More about long term partnership between Goran & tournament can be found here.