Vegeta Croatia Open Umag is the new name of the
biggest Croatian ATP tournament. The leading Croatian food company
Podravka and the Umag tournament signed an
agreement on cooperation in Koprivnica, which strengthened the
connection between these two internationally renowned Croatian
brands.
As the main sponsor of the Umag tournament, Podravka decided to
connect the name of its most important brand - Vegeta - with the
name of one of the biggest sports and social events in Croatia.
"Vegeta is the best known original Croatian product and a
phenomenon of a sort, since it has entered the kitchens of
consumers in more than 50 countries all over the world in more than
five decades of its existence. Through synergy with the Umag
tournament, which connects sport with other tourist contents in a
very innovative way, we create new value and strengthen the
international presence of brands for which Croatia is known in the
world", President of the Management Board of Podravka Zvonimir
Mrsic pointed out.
In 22 years of existence and constant development, the Umag
tournament profiled itself into one of the most renowned
tournaments in the ATP World Tour 250 series, which was also
confirmed by a series of awards, including last year's award for
excellence "Best Fan Experience". During the last year's edition,
the television image from Umag went to as many as 132 world
countries in 4 continents and it could have been seen by more than
90 million viewers on 15 international TV stations.
"Vegeta belongs in the elite society of Croatian products for
which our country is recognised all over the world. That is why the
connection with a strong brand such as Vegeta is especially
important. I believe that, through the continuation of cooperation
with Podravka, we will make a new step forward in the contents of
the tournament, because of which Umag is the favourite destination
for top sport and entertainment", President of the Management
Board of Istraturist and President of the Organisational Committee
of ATP Vegeta Croatia Open Zeljko Kukurin said.
Vegeta Croatia Open Umag is the new name of the biggest Croatian ATP tournament. The leading Croatian food company Podravka and the Umag tournament signed an agreement on cooperation in Koprivnica...
