Despite fierce competition from a number of great players, all specialists in clay, the best Croatian tennis player Ivan Ljubičić announced that in the 22nd ATP Studena Croatia Open tournament he is only interested in victory. "This will be my twelfth time in Umag and since I went through all of the bad and good games the only thing left is the experience of the final match and possibly victory," said Ljubičić.

Umag is a tournament traditionally attended by a lot of quality players. Because of the atmosphere and experience Ljubičić believes that this is one of the most beautiful ATP tournaments, especially for evening matches. "Everybody enjoys coming in Umag and they are quick to return. All the players praise Umag because of the atmosphere, ambience and relaxation that the tournament offers more than any other, "confirms Ljubičić. Among the favorites in Umag Ljubicic included specialists in clay Robredo, Ferrero, Chela and Fognini. Dolgopolov, Seppi and last year's finalists Starace are also not excluded nor forgotten. Beseides all mentioned among the favorites are of course three best Croatian players, Ivan Ljubičić, Marin Čilić and Ivan Dodig as well as Antonio Veić through invitations."We will fight as much as we can and hope that one Croat will finally in Umag get to the end after a long time" said Ljubičić.

As of last week, Croatia's top ranked player Ljubičić, has no points to defend in the following two to three months. Therefore, he believes that he could fight his way into the top twenty from his current 31st. spot, since he has about ten more tournaments to go until the end of the season.
He considers the shift of power at the top of world tennis justified, since, as he says, there is no doubt that Novak Đoković is currently the best player in the world. It's also interesting, he added, that Federer doesn't match up well against Nadal, Nadal doesn't match up well against Đoković, while Đoković doesn't like playing against Federer, therefore a magical triangle has formed in tennis. The three of them are far ahead of everyone, but Ljubičić that other players, including him, will be able to win some tournaments before the season is over.

ATP Studena Croatia Open is being held for the 22nd time from 21st until 31st July. Umag's tournament is reputed to be one of the most interesting professional male tournaments in the ATP World Tour 250 class. That reputation is confirmed by the ("Award of Excellence"), that has been imparted to Umag's tournament several times. The unique combination of tennis, music and gourmet at ATP Studena Croatia Open traditionally attracts over 70.000 guests, which makes Umag an unavoidable summer center for tennis, beauty, entertainment and socializing, as well as enjoyment of Istrian tastes and smells. The arrival of world's tennis elite has an exceptional importance for the development of tennis in Croatia, as well as Croatia's tourist offering and promotion of Umag, Istria and Croatia in the world. The TV broadcast of the 2010 tournament went into 37 countries of Central and South America, Europe and Asia, which took over 130 hours of national and international TV broadcast.