This summer TV viewers in as many as 170 countries watched the matches from the 24th Vegeta Croatia Open, which took place in Umag, Croatia, from July 18 to 28, showed the initial reports on the media coverage of Croatia's oldest and most popular ATP tournament. That is a significant increase, considering the fact that the matches played during last year's tournament had been aired in 139 countries around the world.

Alongside the Croatian Radio and Television (HRT), images from Umag were broadcasted by 26 TV stations, seven more than last year.  The total viewership reach was 157.5 million households, as compared to 140 million households in 2012.

Matches played in Umag were broadcasted in all of Croatia's most important emissive markets, such as Italy, Slovenia, Germany, Austria, Hungary and countries of the former Yugoslavia, as well as countries farther away, including Russia and Poland. This year the Umag-based tournament welcomed over 70,000 visitors, more than 15,000 of whom watched the final match and Spain's Tommy Robredo's win over Italy's Fabio Fognini.