This year's edition of the tournament drummed up considerable interest from both the media and the public. Thus, as many as 1,300 news reports featuring the tournament's events were published by the Croatian media.
Moreover, Croatia's broadcaster HRT aired 30 hours of tournament-related program. As many as 13 broadcasts were aired in the evening primetime slots. The AVE for the national TV coverage was EUR 10 million.
Daily airing of the trailers for the tournament began 30 days before its start. This year the Umag-based tournament clocked up more than 80,000 visitors, over 15,000 of them at the semifinals and finals alone.
The tournament was covered by a number of journalists, 335 of them from 135 different media houses, to be exact. Finally, media representatives from 18 different actually attended the event.