Umag has made another step in the improvement of Istrian tourist facilities by starting the project called Istria Experience. The project was presented on Tuesday within the 24th  Vegeta Croatia Open tennis tournament in Umag. It is a platform which unifies the best Istrian experiences in one place. Guests can also search and reserve tourist services such as transportation and housing in Istria. This innovative way of choosing the best experiences and authentic Istrian content, unlike other platforms, allows presentation, reservation and purchase of the desired service all in one place.

"The Istria Experience project raises the value of the destination with a system that guarantees quality and simplifies the enjoyment of various destinations, while inciting the consumption of services and content. Thus we seek to present the activities outside tourist objects as an important part of the destination, but we also seek to strengthen the preseason and postseason with attractive tourist products", said Davor Brenko, director of Istraturist business development.

Istria Experience already includes around 150 different experiences in 12 categories. There are field trips, events, restaurants and taverns, night life, sports etc., and they can all be searched and activated in a simple way on the web address www.istriaexperience.com. Each category is supported by chosen experts, among whom are Vanja Božičković, Ivica Matošević, Anja Mutić, Damijana Domanovac, Nevena Rendeli, Mario Valentić, Robert Kišerlovski and Martin Čotar. The experts, along with guests, will grade the quality of individual experiences. The projects is supported by US journalist Ashley Colburn, TV host Antonia Mandić and winemaker Antonella Kozlović, who sees the project as "extremely important for those who produce and offer services within the local community. Istria Experience is an innovative tool which will undoubtedly attract the interest of tourists and visitors."

Project leader Martina Šolić said that the project is intended for all guests, but especially those who are already in Istria, especially in the Umag area. The information and sales network which includes receptions, special info points and interactive info displays is intended specifically for them. The guests who are still planning their stay in Istria have project and partner companies web pages, social networks and mobile applications at their disposal. This system can offer new experiences to long term guests, while at same time it can be used as the first Istrian contact point for new guests.

Over 100 local partners are involved in the project, including caterers, winemakers, olive oil producers and many others. Their numbers grow each day as service providers begin to realize that this way of simple presentation of their offers among the best content Istria can provide can also serve as a confirmation of quality.