“Fash!on Live is a unique show that will present fashion to the spectators through a free and playful expression, enabling them to feel the energy of the creativity of the designers who are a part of this spectacle. The combination of fashion, dancing, music and theater will bring an explosion of emotions that will wow the crowd. I have included some of the biggest names on the Croatian fashion scene in this project: namely, Matija and ELFS, who really need no special introduction. I would also like to thank my entire creative team, photographer Filip Koludrović, choreographers Erik Bukovnik, Ivona Čuturić and Adriana Blanuša Lošić for their excellent work, as well as make-up artists from the Profokus College and hairstylists from the Perman Hair Salon, who have all contributed to this fantastic campaign,” Ivona Brnelić, choreographer and longtime backup dancer for Tina Turner, stated.
Fashion duo ELFS, known for their urban and youthful designs, will present their feminine flowery summer collection as well as their swimwear collection with a touch of playfulness. At the same time, in a contrasting play of emotions, Matija Vuica will remain loyal to her unique couture dresses.
“This will be my first time at the tournament and I am looking forward to it. I am happy as our fashion scene is advancing and pushing boundaries daily. Also, I am very proud to be a part of this exciting story. I am working on a number of surprises for Umag: apart from the new uniforms for the hostesses, I will also premiere my new Spring 2018 collection. It will definitely be a memorable night,” Matija Vuica said.
This is going to be ELFS’ first appearance at the tournament as well, and they couldn’t have wished for a better platform to present themselves to the spectators there. “Fash!on Live is a project bursting with creativity and energy, just like our latest summer and swimwear collections. We are confident everyone there will leave the show happier and filled with a new enthusiasm for life. The tournament in Umag is famous for its great atmosphere and we are happy that this year we will be contributing to it with our guest appearance,” Ivan Tandarić and Aleksandar Šekuljica, the excellent duo behind the ELFS brand, said.
Ivona Brnelić’s vision, in which fashion is free and playful, accompanied by live music performances and dance routines, is a glamorous fashion spectacle that will leave nobody indifferent.
