Intensive preparations have started for the 24th edition of the ATP Vegeta Croatia Open, which will take place between July 18 and 28 in the courts of Umag's Stella Maris complex.

The outdoor advertising campaign has already kicked off, featuring new visual solutions. The campaign traditionally marks the start of the tournament's promotion and first part of its communication, also known as the teaser campaign. Its goal is to announce the event, that is, its exact dates. The campaign was launched across Croatia on February 21 and will last until June. Creatively speaking, this year again we have taken a step back from the sports, that is, the tennis-related motif, seeing as the idea had been to achieve a different perspective of the event - that of the spectator. Besides tennis, the spectator has the opportunity to experience that which has made the Umag-based tournament so recognizable around the world, the "more than just tennis" experience. The latter stands for the top-quality entertainment provided by the ATP Party Nights as well as the unavoidable gourmet experience of the Istria Gourmet Festival. Finally, the girl with the sunglasses is yet another, very important symbol of the tournament, representing youth and beauty embodied in over 150 hostesses who are in charge of many responsible tasks related to the different segments of the tournament.

Vegeta Croatia Open is the highlight of the tourist season in northwestern Istria and one of the most important sports and social events in the country. Every year the tournament attracts world's top players, as well as renowned individuals from the business, political, sports and entertainment communities. Besides tennis as its central attraction, in the period between July 18 and 28 Umag will host a number of music and gourmet events.